Proposal

24 Lies Per Second

Concept

24 Lies Per Second is an experimental collaged style animation, utilising stock and historic footage composited into surreal environments. It aims to draw attention to and question the amount of manipulated advertisement and visuals we are exposed to daily and act as a catalyst for the viewer to keep questioning what is presented to them.

The concept behind using archive and historic footage is that we see the past through this yet it is often misrepresented, out of context, rearranged, and manipulated. The factor of access and rights to such footage will also alter the outcome of the content used, making the animation experimental.

Audience

The intended audience for this animation are young adults who are at an age when easily influenced, and at a time when they are trying to build their life as the media attempt to control them. As it is experimental, and due to the style of animation, it will also appeal to a wider audience who may appreciate the visuals and concept resulting in the piece being appropriate for art exhibitions and galleries that show animations and installations.

I will research the audience by seeing what other works they consume, what works and what does not succeed as well as ask opinions on the work throughout the project.

Skills

The animation will require a huge amount of rotoscoping as there will be no green screen used, this will take a lot of time and patience and test my ability to learn new skills as I have never produced work of this nature previously.

Time managment 

Outline how the practical work will be carried out and the time-scales involved for each task:

06/10/14 week 3 Proposal submitted

13/10/14 week 4 Source archive footage and backgrounds

20/10/14 week 5 Storyboards and design

27/10/14 week 6 Photograph environments

03/11/14 week 7 Finish design and storyboarding

10/11/14 week 8 Rotoscope footage

17/11/14 week 9 Rotoscoping

24/11/14 week 10 Construct and animate

01/12/14 week 11 Animate

08/12/14 week 12 Finalise and export

15/12/14 week 13 Final project submission

Influences

Artists that have inspired the design and style of the animation: Joseba Elorza(MiraRuido), Julien Pacaud, Mario Wagner, Rene Magritte. The style will be collaged and surreal

Kevin Weir ‘The Flux Machine’ animated gifs inspired me to look into the use of historic footage and photography.

Real life examples that fit the concept of visual pollution and advertisement: São Paulo: A City Without Ads where they have stripped the city of outdoor adverts.

Street Eraser: Giant stickers Photoshop London is a project that has seen advertisements around London appear to be erased in the physical world, by a sticker created to look like the Photoshop eraser tool. 

Critical texts

Journal- Manipulative marketing: persuasion and manipulation of the consumer through advertising will give me an insight into the concept of manipulated advertisements as well as the excessive amount we are forced to consume daily.

Advertising outdoors : watch this space! By David Bernstein.