2nd Floor MHT building

Purge Logos

Photography Inspiration

Eva Mueller

http://www.evamueller.com

The body as a canvas

Wearing the projections like clothings or as if it were almost becoming their skin.

Eva Mueller- A photographer specialising in fashion, beauty, projection. Her projection work tends to have imagery that suits the form of the body or drastically juxtaposes the space. Mainly through her work I’ve noticed an industrial theme, harsh images, textures and shames. Her juxtaposes serious messages and themes against a colourful, bright, fashion style settings.

co_LAB Beam

Liepaja

Collage project

Materials

Testing materials:

Voile, net, scrim

I'm planning on testing and experimenting with the different fabrics to see which works best with the projections and gives the desired effect.

Things to consider
-thickness
-size of weaving
-transparency
-amount of light that bounces back
-whether to do rear or front projections
-what to do with the light that spills from around, through and behind the fabric

Testing

Seeing as I don't have a projector I borrowed and built a cardboard and lens version. I can test footage on my mobile phone which sits at the back of the box and is then projected out into a dark room from the magnifying lens.

The tests will be small and low quality but it allows me to try things out before I hire electronic projectors.

Ad project
http://dhowe.github.io/AdNauseam/

Ad relevance
http://www.hulu.com/help/articles/166625

Street art into gifs
http://www.gif-iti.com/walls.html

Augmented reality graffiti
http://thecreatorsproject.vice.com/blog/this-years-via-festival-was-crawling-with-augmented-reality-graffiti?utm_source=tcptwitterus

Art everywhere initiative

graffiti art gifs

http://www.adweek.com/news/advertising/advertising-art-52908

projecting- installation

Projecting onto thin netting

http://www.nonotak.com/NONOTAK-STUDIO

Membrane depth installation,
http://www.digitalbuzzblog.com/firewall-a-depth-sensitive-interactive-wall-installation/


Peppers ghost
John Henry Pepper



http://www.lci-uk.com/video/451/holograms-and-peppers-ghost-video-illusions


water vapour, mist


Projecting onto a thin material- represents the clothes and will be slightly distorted to express the body image and identity.
sharkstooth scrim, silk chiffon, mosquito screen,
different materials represent different ways you think you're perceived


http://www.independent.co.uk/news/world/europe/the-ghost-of-kate-moss-looms-above-mcqueen-show-468521.html
Fashion, kate moss hologram effect



"Tips On Minimizing Bounce Light

1. Rear-screen projection is less affected by ambient light than front-screen projection, so work with rear-screen techniques whenever possible.
2. All Rosco screens have a matte front to deflect ambient light.
3. Deaden the reflective quality of the floor by using Rosco Tough Prime Black, or Supersaturated Black mixed with Rosco Clear Flat as a sealer.
4. Hang a seamless black scrim at least 2" in front of the screen. The scrim will absorb the light without affecting image quality.
5. Adjust the image or the screen to two feet or more above the stage floor so that bounce light is reflected below the screen.
6. Make sure lighting instruments in the vicinity of the screen are angled to reduce light being thrown directly on the screen.
7. Use high-hats and barn doors to focus light off of or around the screen.
8. Have the actors maintain a "neutral zone" at four feet from the screen so that lighting them with backlight and sidelight is easier.
9. Maximize the brightness of the image by using high contrast imagery when working with projection materials. Keep the image size as small as possible, and use the proper focal length lens. Keep the projector as close to the screen as possible." http://rosco.com/stage/screens_tech.cfm

Anti-advertising

anti-advertising campaign

http://www.digitalartsonline.co.uk/news/illustration/anti-advertising-campaign-replaces-360-ads-with-art-in-10-uk-cities/

add art

http://antiadvertisingagency.com/project/add-art-replaces-ads-with-art/



http://antiadvertisingagency.com/project/light-criticism/

Research

American Apparel Adverts
http://www.itsnicethat.com/articles/photography-thomas-alleman

I really like this series of photographs that capture the advertisements of American Apparel juxtaposed against the urban environment drawing attention to the sexualisation and gender divides created in their campaign.

“I found the dialogue between the simple, clean and direct presentation of a hip fashion fantasy and the urban environments that surround these ads really striking.”



Bare Magazine
http://bare-journal.com/about.html


Ikea
http://www.fastcodesign.com/3034975/75-of-ikeas-catalog-is-computer-generated-imagery
75% of Ikea's catalogue are computer generated imagery

Video inspiration

Bonobo- Cirrus

This reminded me a lot of Pandora's Box created by Isaac Delusion which uses archive Prelinger footage to create a video that alters each time you watch it. The visuals fit the beat as both are music videos.

http://www.infinitepandorasbox.com

Photograph of Jesus- Laurie Hill
The name of this video made me think of a blog I'd seen where images of Jesus are recreated and reimagined into different (mainly comical) scenes.
http://jesus-everywhere.tumblr.com

Library mission

Success.

After discovering I will not be able to use archive footage from Mace for the project as they only allow the work to be shown within the university (and i'd preferably like this work to be free to use wherever I please) I started a mission to search the library to see what books they have to offer.

Woman, A pictorial archive from nineteenth-century sources- Jim Harter

Silhouettes, A pictorial archive of varied illustrations- Carol Belanger Grafton

Bloomingdale's illustrated 1886 catalog, fashion, dry goods and housewares- Bloomingdale Brothers

3800 early advertising cuts- Carol Belanger Grafton


These are all full of copyright free illustrations that I'd be able to repurpose and use within my animation.

The Other Art Fair & Kinetica Art Fair 2014

Us. Them. By Harley Swedler

These collaged canvas' really stood out to me at 'The Other Art Fair', they are created by cut outs of adverts to create the flag shapes. Since my project is exploring the use of advertisements, it is interesting to see how other artists represent and use adverts to create interesting pieces.

Alex May's surreal project reminded me of work I have previously seen by Tony Oursler with the dream-like landscapes and projections onto objects.

Advertising

Advertising in real life context

Nottinghamshire police could have adverts on police cars to raise money.
http://www.bbc.co.uk/news/uk-england-nottinghamshire-25887803


http://www.theguardian.com/commentisfree/2012/apr/20/ban-outdoor-advertising

http://banbillboardblight.org/blog/


An app that turns ads into art
http://www.digitaltrends.com/photography/turn-subway-billboards-art-ad-blocking-augmented-reality-app/

ad free social site
http://www.digitaltrends.com/social-media/ello-promises-ad-free-social-network-doesnt-mine-data/


1970's book posters
http://www.itsnicethat.com/articles/gunter-rambow-s-fischer-verlag-book-posters


Print ads through the years
http://www.crazyleafdesign.com/blog/print-ads-through-the-decades-the-50s/


protesting photoshop
http://time.com/3572400/keira-knightley-topless-celebrities-protest-photoshop/

Inspiration

Collage
Juxtaposition
Archive
Surrealism

Kevin Weir ‘The Flux Machine’ animated gifs inspired me to look into the use of historic footage and photography.

http://kevinjweir.com/index.php?/notads/the-flux-machine/
http://fluxmachine.tumblr.com

Joseba Elorza(MiraRuido)

Collaging and layering to create surreal worlds

http://www.miraruido.com

Julien Pacaud 

http://www.julienpacaud.com

Mario Wagner

Geometric themes and use of bold colours contrast with the gritty surroundings and old photography.
Surreal technology inspired
Creating new worlds from things we recognise and can associate with.

http://www.mario-wagner.com

Rene Magritte

http://www.renemagritte.org

Archive footage mission

During my search for suitable footage I came across an interesting album of Victorians pulling faces.

https://www.flickr.com/photos/99322319@N07/sets/72157644982882113

Initial inspiration/ mood board

Proposal

24 Lies Per Second

Concept

24 Lies Per Second is an experimental collaged style animation, utilising stock and historic footage composited into surreal environments. It aims to draw attention to and question the amount of manipulated advertisement and visuals we are exposed to daily and act as a catalyst for the viewer to keep questioning what is presented to them.

The concept behind using archive and historic footage is that we see the past through this yet it is often misrepresented, out of context, rearranged, and manipulated. The factor of access and rights to such footage will also alter the outcome of the content used, making the animation experimental.

Audience

The intended audience for this animation are young adults who are at an age when easily influenced, and at a time when they are trying to build their life as the media attempt to control them. As it is experimental, and due to the style of animation, it will also appeal to a wider audience who may appreciate the visuals and concept resulting in the piece being appropriate for art exhibitions and galleries that show animations and installations.

I will research the audience by seeing what other works they consume, what works and what does not succeed as well as ask opinions on the work throughout the project.

Skills

The animation will require a huge amount of rotoscoping as there will be no green screen used, this will take a lot of time and patience and test my ability to learn new skills as I have never produced work of this nature previously.

Time managment 

Outline how the practical work will be carried out and the time-scales involved for each task:

06/10/14 week 3 Proposal submitted

13/10/14 week 4 Source archive footage and backgrounds

20/10/14 week 5 Storyboards and design

27/10/14 week 6 Photograph environments

03/11/14 week 7 Finish design and storyboarding

10/11/14 week 8 Rotoscope footage

17/11/14 week 9 Rotoscoping

24/11/14 week 10 Construct and animate

01/12/14 week 11 Animate

08/12/14 week 12 Finalise and export

15/12/14 week 13 Final project submission

Influences

Artists that have inspired the design and style of the animation: Joseba Elorza(MiraRuido), Julien Pacaud, Mario Wagner, Rene Magritte. The style will be collaged and surreal

Kevin Weir ‘The Flux Machine’ animated gifs inspired me to look into the use of historic footage and photography.

Real life examples that fit the concept of visual pollution and advertisement: São Paulo: A City Without Ads where they have stripped the city of outdoor adverts.

Street Eraser: Giant stickers Photoshop London is a project that has seen advertisements around London appear to be erased in the physical world, by a sticker created to look like the Photoshop eraser tool. 

Critical texts

Journal- Manipulative marketing: persuasion and manipulation of the consumer through advertising will give me an insight into the concept of manipulated advertisements as well as the excessive amount we are forced to consume daily.

Advertising outdoors : watch this space! By David Bernstein.